It’s not too late to initiate a Giving Tuesday Campaign at your school! If you’re looking for a plan for Giving Tuesday or any future fundraising campaign, read through these suggestions to help you get ready then download our guide.
Here are some thoughts to get you started:
SELECT YOUR CAMPAIGN TYPE
This year, Giving Tuesday is November 28. Donors are more likely to give if there’s a specific goal in mind. What is the focus of your school’s campaign? Raise funds for a specific project, encourage first time donors, or exceed a dollar amount within a specific period of time? Encourage any or all of the following:
- First Time Donors
- One-time gifts
- Recurring donation options
- Peer-to-peer donations (for example, grade or classroom goals)
HAVE AN ONLINE DONATION INFRASTRUCTURE READY
- Campaign page
- Online donation page
- Team and peer-to-peer fundraiser pages
- Thank you messages for donors
ENCOURAGE PARTNERS AND SPONSORS
- Get ahead of the game by connecting with partners for this year or next
- Secure matching partnerships for the day of Giving Tuesday and/or other times
- Approach local media (newspapers, TV news, radio) for promotion
- Notify and appeal to schools, churches, and community groups for support
IDENTIFY YOUR TARGET AUDIENCE
In addition to parents, faculty, staff, and alumni, who in your school community can you count on to get involved? Broaden your campaign outreach to your entire community.